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Advertisers spend £13 billion a year on advertising and a large amount of this money is directly targeted at the youth market. Young adults have more money than ever before and in many cases a higher proportion of their income is dispoable than for other demographics, who have financial commitments.

Don't Believe the Hype

SKU: 366615376135191
  • The book is designed to help pupils undrstand how pervasive and influential advertising is within our culture and how they, as teenagers, are actively targeted by advertisers.

    The modules within this resorce have been written to engage pupils and provide insights relevant to teen culture.  The book is divided into the following sections:

    • Advertising: What's it all about?
    • Beyond the Hype
    • Boys Will be Boys
    • Gotta Have It
    • Alternative Advertising
    • Talking Back

    A much needed resource giving pupils basic media literacy skills and an ability to deconstruct advertising in an increasingly consumer orientated market.

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